Agency Three: Leadership Assessment, Executive Coaching and Strategic Career Advisory for C‑suite technology executives
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Agency Three: The problem we are solving
Strategic intelligence for technology leadership that determines organisational and individual success
The executive gap:
Senior technology leaders navigate career-defining moments without access to how they're actually being perceived at board and C-suite level, what specifically needs to develop to operate at the next level, or the insider intelligence that shapes advancement and hiring decisions.
The organisational gap:
Companies assess and develop technology executives using generic frameworks that miss what actually differentiates effective technology leadership, losing valuable leaders to competitors and struggling to build the executive bench strength that drives strategic outcomes.
Experience
What Agency Three Provides:
Leadership Assessment
Executive Coaching
Career Advisory
At this level, success isn't determined by delivery alone. It's shaped by leadership impact, strategic influence, peer credibility and organisational and political navigation.
Start Building Your Leadership Capabilities Today
Explore our curated library of over 1,000 resources mapped to the EQ/IQ competencies that drive C-suite success
Tech Leader Strategies for Learning from Failure
Forbes explores how technology leaders can transform failures into powerful tools for building credibility and strategic influence.
Building Influence Without Authority
Harvard Business Review explores practical strategies for building influence when you don't have formal authority, essential for cross-functional leadership.
Executive Presence: The Missing Link Between Merit and Success
What executive presence really means and actionable strategies for developing gravitas and leadership impact.
Your Body Language May Shape Who You Are
How body language and power posing influence not only how others see us, but also how we see ourselves.
Explore 1,000+ curated resources across all 10 EQ/IQ competencies
Visit Leadership Resource LibraryStrategic counsel for executive leadership and career trajectory
Whether you're evaluating opportunities, preparing for advancement, or navigating a critical transition, let's start a confidential conversation about how Agency Three can support your leadership journey.
"At this level, one piece of intelligence about what's really being assessed can be worth multiples of the advisory fee."
Bryan MacDonald
Founder & Principal, Agency Three
The Mission
I founded Agency Three to address a fundamental asymmetry: companies enter critical technology leadership decisions with boards, search firms, and advisory teams. Executives navigate these same decisions largely alone.
After 25 years placing 500+ technology executives and interviewing 7,000+ leaders, I've been in the rooms where advancement and hiring decisions get made. I understand what's actually being assessed, what signals readiness, and where most executives have blind spots they can't see.
Leadership Assessment: Understand how you're perceived at C-suite level using our proprietary EQ/IQ framework for senior technology leaders.
Executive Coaching: Build the capabilities that drive progression: influence, organisational navigation, and executive presence.
Professional Overview
Bryan has over 25 years' experience in executive search and digital leadership advisory. In that time, he has conducted more than 7,000 interviews with CIOs and senior IT leaders and has led 500+ global C‑suite mandates with a near 100% success rate.
He founded Agency Three to level the field to give senior technology executives the same strategic advantage companies have when they hire boards, advisors, and consultants. Agency Three provides confidential, one‑to‑one strategic counsel for CTOs, CIOs, and CDOs, helping them clarify decisions, sharpen positioning, and move through complex transitions with leverage and clarity.
He is also the Co‑Presenter of Beyond the Tech, a podcast exploring the bold decisions, inflection points, and leadership journeys of senior technology executives.
Advisory & Boards
Signifly | Board Member
Advising on strategy, leadership development, and growth, whilst leveraging a global technology network to drive new business opportunities.
Nodes (Monstar Lab) | Chair of Global Advisory Board
Working closely with the leadership team of this high‑growth digital product development agency on scaling strategy, talent, and international positioning. Built and structured global advisory boards across the US, Middle East, and Europe.
Insight Partners | Member of Insight Advisory Network
Advising portfolio companies on digital leadership, talent strategy, and organisational scaling.
iRise | Advisory Board Member
Expanded iRise's European business, built strategic partnerships with global enterprises, and advised on product strategy and market positioning across EMEA.